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Friday, January 24 • 3:30pm - 4:25pm
Keywords: connector between customers and content

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Why should I think about keywords in documentation? Its SEOs job, isn't it?

Keywords acts as a foundation stone for SEO. Accurate usage of keywords acts as a conduit for the reader.
Points to consider while using the keywords:
* understanding content findability from customers perspective
* intent of customer to read the article, website, document
* excessive usage of keywords can stuff your content
* focus on creating user friendly content

The keyword tools determines the page rank for your document.

Expected outcome: Know how to prioritize your content using the required keywords. Understand the importance of keywords in the document and create a document with a sustainable page rank.

Speakers
PS

Prerana Sharma

Technical Writer, Red Hat
I am a writer by profession . If not writing I travel to explored or unexplored places, reading cybersecurity books, write blogs, and learn new technology trends.



Friday January 24, 2020 3:30pm - 4:25pm CET
A113 Faculty of Information Technology Brno University of Technology, Božetěchova, Brno-Královo Pole, Czechia